Clara Ma Thesis

This blog is a process of thesis development

The Final Concept of the Project

I was lucky to spoke with Paul Notzold. He helped me to restructure my project to complete within the remaining time i have left. I want to do a interactive video projection campagin. The video projection should be a simple visual to convey my message. My focus is to build a physcial system and the process of setting up the system from Generator to Computer to Projection and using what things to hold the system. A table? A Car? At the end of the project, the result is making the system -> Artwork -> Donation -> Experience.

These are precedents Paul Notzold suggested for me to look into it.

bbridge1

The High WaterLine Project was a public artwork on the New York city waterfront that created    an immediate visual and local understanding of the affects of climate change. I marked the 10-feet above sea level line by drawing a blue chalk line and installing illuminated beacons in parks. The line marks the extent of increased flooding brought on by stronger and more frequent storms as a result of climate change.

http://www.highwaterline.org/

krzysztof_wodiczko

Krzystof Wodiczko – a famous large scale slide and outdoor projection artist. His works are usually socially conscious, and often political in nature. One of his projection on buildings of hands or faces who speak about personal experience or crimes they suffered, allowing the public airing of issues usually kept private.

http://www.pbs.org/art21/artists/wodiczko/#

Now here is my question:

How to transform a flat wall into something to convey a message?1st Design and Concept

This campaign is like a slide show concept.  It shows the water crisis facts and images. To make a contribution, donor can send a text message to the given number. After a text message is received, a thank you message will be project and also generate the “xth” number of donor that had made a contribution.

Trying out different colors that work on projection

Campaign Mockup

Blue Campaign Mockup

Black_Mockup

Black_Mockup

White Campaign Mockup

White Campaign Mockup

The white background with blue text content is the best for projection.

http://vimeo.com/4714932?pg=share_email&sec=http://vimeo.com/4714932

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February 26, 2009 - Posted by | concept |

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